I came to Ashley already having done years of business coachinh programs. Those programs helped me create a business I loved and felt great about, but working with Ashley has given me immense clarity around how to actually speak to a woman who is ready to buy.
Working with Ashley, I’ve set down the notion that I need to convince anyone
who and speak to her in a way that really resonates with her and makes her feel deeply seen.
I think some of the biggest takeaways from working with you are really setting down the notion that I need to convince anyone to right like I need to stop trying to convince women to do yoga. I need to stop trying to convince women to do inner work and speaking to a woman who's at a higher level, and giving myself permission to just really move beyond the convincing stage and speak directly to the woman who's ready for a higher level of transformation, and who has a very specific problem that she wants to solve. And that's another huge takeaway for me, is being, like, laser focused in on my client's number one problem and how I can help her to solve that, and that my work can be part of it. Another really helpful thing is that you helped me to see the loopholes in my content, and that in the short term, is helping me generate deepened connections with people. Are you done with that? And in the long term, I and more conversations and people reaching out to me, some of the loopholes in my content were definitely not focusing on results.
And like hardly at all,
I was doing a lot of storytelling already, but not talking about the results that I've received, and so that's a big shift for me. In the long term, I can absolutely see that this is going to drive more and more sales directly into my business, and I also know that it's going to save me a lot of time, because I am an over functioning Capricorn lady showing up every day to market. And I'm really excited that this more strategic way of messaging is going to open up a lot more time for me.
once I've wrapped my head around it more like I've done a lot already, but obviously you and I did a very intense deep dive, and so I've still got a lot, a lot to chew on there. So time saving showed me the loopholes, gave me a lot more clarity, and sorry, my toddler keeps trying to talk to me in the middle of this, what are you saying? I feel like those are some of the biggest things that I've gotten from this. And I want to say that those are, like the business things that have gotten. And then me, personally, I have gotten a lot out of the way that you coach, the way that you have coached me, and how very specific the different courses that you've offered are. None of them like they're not trying to cover a million different things. They're trying to cover really specific, really specific concepts and teach really specific skills and help us to get clear and really specific ways. And that has been so very helpful and very different from any other business coaching program that I have done, and I'm really grateful to you for that, because it's, I think, just being able to laser in on what actually matters. Honestly, I feel like if I would have invested in your program like, you know, five years ago, that would have been really good for my. Business, I'd be in a very different position right now. And then also just the way that, like you've been willing to listen, to get into the trenches, to reflect things back to me, to give me intuitive insight and and I feel like you've brought this level of curiosity to this coaching process with me that's been really helpful, and truthfully, really feels similar to what I the level of depth and connection that I provide to my one to one clients. So it's been so helpful. It's, I feel like it's really helped me move fast, really quickly. And I'm very grateful for this time with you, and I would recommend to anybody to buy any of your courses and to sign up for one to one with you, if they're in a position to really get clear about what they do and learn how to speak directly to the right buyer who's in the right position to buy you. Now.
— Monica Justesen, photographer & somatic guide
“I knew I was going to hire Ashley as soon as I met her, it was just a matter of when.
At the end of 2025, I knew I wanted to go into 2026 focusing more on my higher-ticket offers and really doubling down on serving fewer clients with more depth and intention.
I knew it was time to hire Ashley to help me enter this new year feeling not only prepared but excited and confident to speak about and share my work.
The biggest struggle for me, as a photographer, was being able to speak not only to the value of the tangible deliverables, but to also be able to confidently speak to the depth of transformation I provide through my work, as well as what makes me unique in my field.
My work with Ashley felt so revolutionary and supportive in ways I wasn't even expecting. From simple mindset or identity nuggets, gentle reframes, and inspired, intentional inquiry, to the concrete copy fixes, I got everything I wanted out of the experience and more.
Within a week of dialing in the copy for a Black Friday offer with Ashley, I had a pay-in-full client book (after two years of running a similar Black Friday offer with no buyers). I've been able to update the sales pages for my two highest ticket offers, find so much clarity around how to talk about the offers, the transformation I provide, and the value they bring, I've learned how to connect personal moments and storytelling into the greater fold of speaking about my offer.
And I did all of that in a way that honestly felt SO incredibly easeful and supportive.
If you are considering hiring Ashley for support of ANY kind: RUN, don't walk! This woman is a genius at what she does and my only regret is not hiring her sooner. 10/10 would recommend and I can't wait to work with her again!”
— Monica Justesen, photographer & somatic guide
“Before KNOWN, I was creating content based on content pillars but it always felt scattered and disjointed. Learning how to center my message around ONE core concept has been a game changer for me.” - Kathy DiVona, Personal Trainer & Nutrition Coach
What you’ll learn:
MODULE 1: THE STOREFRONT THEORY. MESSAGING THAT TURNS HEADS
Learn how to dial in your message in a way that has the right people paying attention, without feeling like you can only ever talk about “one thing” in your content.
MODULE 2: THE MAGIC FOUR
4 things high ticket buyers need to read in your copy before they feel ready to whip out their credit card and pay you $5k+, and how to infuse these elements into every single thing you post.
MODULE 3: NOT YOUR DAD’S ELEVATOR PITCH
Learn my 4-part formula to talk about what you do, in a way that has people immediately saying, “Oooh, I need to hire you” (but in a way that feels natural and conversational. Not weird.) This is how I’ve made tens of thousands as a direct result of the relationships I’ve formed at in-person events.
MODULE 4: CRAFT A STAND-OUT INSTAGRAM BIO
Ready for new followers to land on your Instagram, binge it, and then immediately pay you? It starts with making the right first impression with your bio! Learn the 4 key elements to include, with examples, so you can tweak yours today and immediately stand out.
MODULE 5: DEFINING YOUR CORE BRAND MESSAGES
Content pillars are out. Core brand messages are in. Learn my process for identifying the message you want to be known for, in a way that makes writing content so easy and has people saying, “I love how simple, yet potent your posts are!” and paying you. Every time you create a new offer, you can come back to this module to hone in on the message that’ll attract the right people inside.
MODULE 6: WIRED FOR STORY
You know the power of storytelling for sales, but do you often wonder which parts of your story are relevant to share and how? Learn my two methods for identifying which stories you should tell that’ll attract clients who are in the mindset of, “I’m ready to invest in myself” and “I’m ready to do the work".
MODULE 7: ENDLESS CONTENT IDEAS
Want to know my #1 secret for writing content that has ‘em saying, “Whoa, I resonate so deeply with this!!” and hiring you? It’s learning to do proper market research. In this module, I break down my entire process. Whether you want to get on free calls with people, or simply do market research with your existing paying clients (my favorite approach!) I teach you exactly what to listen for and how, so that you never run out of good content ideas again.
“Most messaging courses try to fit you into their formula. But Ashley? She has a gift for making your messaging feel more like you. I have always been intentional with my words and have done my best to avoid sounding like everyone else, which can be a challenge. Instead of “fixing” my messaging, this course showed me how to own it in a way that feels effortless. Every module helped me refine what was already there, making it sharper, clearer, and undeniably mine. The storefront theory? Game-changer. The elevator pitch? No more overthinking—just effortless, powerful clarity. And my Instagram bio? People are actually stopping and paying attention. This wasn’t about learning a script. It was about owning my voice in a way that feels natural, magnetic, tangible, and real. Ashley, you have a rare gift, and I’m so grateful!” -Amalia, Embodied Leadership Mentor
7 video modules with slides (ranging from 11-20 minutes in length)
PDF templates including my elevator pitch formula, journal prompts for getting clear on your message, my Instagram bio checklist, and more
Lots of clear examples of how to apply the concepts both from my own business, as well as in other niches such as health coaching, mindset coaching, relationship coaching, and more, whether you’re just starting or already at multi-6 or 7 figures and in a pivot
Join now & get instant access to:
INVESTMENT:
One payment of $497
OR
4 monthly payments of $147
“KNOWN is such an enlightening course. I kept thinking, “Why has no one explained it this clearly before?!” I now understand how to make my messaging way more dialed in, and how important it is to become known for one main thing. Ashley explains it all so clearly!” - Meghann, Money and Life Design Coach
Meet your mentor.
I’m Ashley Rachel.
In late 2023, I traded “business coach” for “copy coach.”
At the time, I was helping my clients get to $5k months. In my messaging, I led with everything from offers, to pricing, to content, to mindset.
But when I realized my income wasn’t growing, I felt bored with a lot of my client conversations, and only some of my clients were seeing results…
I knew it was time to hone in on a more specific message.
I hired a copywriter to help me see what I couldn’t because I was so close to my own work.
She helped me get clear on the #1 problem I’m a genius at solving (helping spiritual coaches articulate their work).
Since then, I’ve consistently shared my message in a more dialed-in way…
As a result, I’ve doubled my income, signed multiple clients into 5-figure packages, got invited to speak on stage, and best of all: Have changed my family’s life forever! My partner quit his job and now we get to spend our days together as a family with our toddler and baby.
Even if you’ve been making sales online for years, I can almost guarantee there are subtle pieces of your messaging still blending in.
You might think your message is already clear.
But even with my most successful clients, 6 & 7 figure earners, I can often still point out places where they are…
Using expert language that’s confusing their ideal client & going over their head
Using language in their bio that doesn’t help people understand what they do
Being too vague in their storytelling instead of sharing the specific stories that showcase their expertise
Hiding and not powerfully articulating how experienced they actually are
Your work is too powerful to miss the people it’s meant for.
And every day that goes by with messaging that’s even the tiniest bit “generic”, is costing you sales.
That’s why it’s time to hone in on the messaging that’ll attract high-ticket clients—consistently, effortlessly, and for years to come.
Messaging isn’t just something you work on when you’re a beginner. It’s something you come back to time and time again, even years into business, when you’re ready to become known as an expert in something.
Ready to be seen as the unique expert you are, and get paid more as a result?