Stop blending in.
Master your message and attract high-ticket clients—consistently, effortlessly, and for years to come.
You’ve realized you no longer want to be just a general business coach, mindset mentor, or energy healer. You have a unique approach and story that you’re ready to be KNOWN for. You don’t want to blend in.
You know it’s time to hone in on a more specific message - one that inspires your dream client to move and enroll into your $5k-$20k+ offers. And one that makes it easy to get invited to big-deal podcasts and speaking engagements.
There’s a deeper layer of your work or story wanting to come through in your content. A part you haven’t fully owned and shared yet, but you know is key to calling in the clients you desire to work with. You’re ready to articulate your message in a bolder, clearer way and attract higher paying clients as a result.
“KNOWN has helped me clarify how to talk about what I do. I especially love the “elevator pitch” module. I tried out Ashley’s framework recently at a local networking event and had people more interested in what I do than ever before! I’ve taken courses with other coaches that have felt overwhelming to implement, but this one isn’t. The way Ashley teaches is clear and direct. Everything about it feels grounded and like a breath of fresh air. I plan to watch modules more than once, they’re so good!” - Kate Hemingway, Spiritual Coach
Will have you book out your 5-figure private 1:1 coaching offer with dream, powerhouse, action-taking clients
Will get you invited to speak on stages and big-deal podcasts
Have you become well-known in your industry as the go-to coach (and have people constantly recommending you to their friends!)
Help you reach consistent 5 figure months and 6 figures/yr (even with a tiny audience and without using ads)
In this course, I teach you the messaging strategy that...
Whether you’re a coach who sells a “financial ROI”…
Or you’re a coach who sells more “intangible” results, like self love or confidence…
If you’re going through a messaging pivot, even if you’re years into business, KNOWN will help you more clearly articulate your message in a way that takes you to 6 figures and beyond.
“Before KNOWN, I was creating content based on content pillars but it always felt scattered and disjointed. Learning how to center my message around ONE core concept has been a game changer for me.” - Kathy DiVona, Personal Trainer & Nutrition Coach
What you’ll learn:
MODULE 1: THE STOREFRONT THEORY. MESSAGING THAT TURNS HEADS
Learn how to dial in your message in a way that has the right people paying attention, without feeling like you can only ever talk about “one thing” in your content.
MODULE 2: THE MAGIC FOUR
4 things high ticket buyers need to read in your copy before they feel ready to whip out their credit card and pay you $5k+, and how to infuse these elements into every single thing you post.
MODULE 3: NOT YOUR DAD’S ELEVATOR PITCH
Learn my 4-part formula to talk about what you do, in a way that has people immediately saying, “Oooh, I need to hire you” (but in a way that feels natural and conversational. Not weird.) This is how I’ve made tens of thousands as a direct result of the relationships I’ve formed at in-person events.
MODULE 4: CRAFT A STAND-OUT INSTAGRAM BIO
Ready for new followers to land on your Instagram, binge it, and then immediately pay you? It starts with making the right first impression with your bio! Learn the 4 key elements to include, with examples, so you can tweak yours today and immediately stand out.
MODULE 5: DEFINING YOUR CORE BRAND MESSAGES
Content pillars are out. Core brand messages are in. Learn my process for identifying the message you want to be known for, in a way that makes writing content so easy and has people saying, “I love how simple, yet potent your posts are!” and paying you. Every time you create a new offer, you can come back to this module to hone in on the message that’ll attract the right people inside.
MODULE 6: WIRED FOR STORY
You know the power of storytelling for sales, but do you often wonder which parts of your story are relevant to share and how? Learn my two methods for identifying which stories you should tell that’ll attract clients who are in the mindset of, “I’m ready to invest in myself” and “I’m ready to do the work".
MODULE 7: ENDLESS CONTENT IDEAS
Want to know my #1 secret for writing content that has ‘em saying, “Whoa, I resonate so deeply with this!!” and hiring you? It’s learning to do proper market research. In this module, I break down my entire process. Whether you want to get on free calls with people, or simply do market research with your existing paying clients (my favorite approach!) I teach you exactly what to listen for and how, so that you never run out of good content ideas again.
“Most messaging courses try to fit you into their formula. But Ashley? She has a gift for making your messaging feel more like you. I have always been intentional with my words and have done my best to avoid sounding like everyone else, which can be a challenge. Instead of “fixing” my messaging, this course showed me how to own it in a way that feels effortless. Every module helped me refine what was already there, making it sharper, clearer, and undeniably mine. The storefront theory? Game-changer. The elevator pitch? No more overthinking—just effortless, powerful clarity. And my Instagram bio? People are actually stopping and paying attention. This wasn’t about learning a script. It was about owning my voice in a way that feels natural, magnetic, tangible, and real. Ashley, you have a rare gift, and I’m so grateful!” -Amalia, Embodied Leadership Mentor
7 video modules with slides (ranging from 11-20 minutes in length)
PDF templates including my elevator pitch formula, journal prompts for getting clear on your message, my Instagram bio checklist, and more
Lots of clear examples of how to apply the concepts both from my own business, as well as in other niches such as health coaching, mindset coaching, relationship coaching, and more, whether you’re just starting or already at multi-6 or 7 figures
Join now & get instant access to:
INVESTMENT:
One payment of $575
“KNOWN is such an enlightening course. I kept thinking, “Why has no one explained it this clearly before?!” I now understand how to make my messaging way more dialed in, and how important it is to become known for one main thing. Ashley explains it all so clearly!” - Meghann, Money and Life Design Coach
Meet your mentor.
I’m Ashley Rachel.
In late 2023, I traded “business coach” for “copy coach.”
At the time, I was helping my clients get to $5k months. In my messaging, I led with everything from offers, to pricing, to content, to mindset.
But when I realized my income wasn’t growing, I felt bored with a lot of my client conversations, and only some of my clients were seeing results…
I knew it was time to hone in on a more specific message.
I hired a copywriter to help me see what I couldn’t because I was so close to my own work.
She helped me get clear on the #1 problem I’m a genius at solving (helping spiritual coaches articulate their work).
Since then, I’ve consistently shared my message in a more dialed-in way…
As a result, I’ve doubled my income, signed multiple clients into 5-figure packages, got invited to speak on stage, and best of all: Have changed my family’s life forever! My partner quit his job and now we get to spend our days together as a family with our toddler and baby #2 on the way.
Now, it’s your turn.
Even if you’ve been making sales online for years, I can almost guarantee there are subtle pieces of your messaging still blending in.
You might think your message is already clear.
But even with my most successful clients, 6 & 7 figure earners, I can often still point out places where they are…
Using language that’s confusing their ideal client & going over their head
Using language in their bio that doesn’t help people understand what they do
Being too vague in their storytelling instead of sharing the specific stories that showcase their expertise
Hiding and not powerfully articulating how experienced they actually are
Your work is too powerful to miss the people it’s meant for.
And every day that goes by with messaging that’s even the tiniest bit “generic”, is costing you sales.
That’s why it’s time to hone in on the messaging that’ll attract high-ticket clients—consistently, effortlessly, and for years to come.
Messaging isn’t just something you work on when you’re a beginner. It’s something you come back to time and time again, even years into business, when you’re ready to become known as an expert in something.
Ready to be seen as the unique expert you are, and get paid more as a result?